Agent-to-Agent GTM: How AI Is Reshaping B2B Discovery with Santosh Sharan of Zeer AI
Автор: Mighty & True
Загружено: 2025-07-29
Просмотров: 60
Traditional go-to-market is breaking. Cold outbound is ignored. CAC is rising. And buyers are overwhelmed.
In this episode of Tech Marketing Rewired, I sat down with Santosh Sharan, co-founder and CEO of ZeerAI, to explore how AI agents are fundamentally reshaping B2B discovery and qualification.
We dig into:
– Why agent-led GTM is the next big shift
– How AI agents act on behalf of buyers to research and recommend
– The collapse of traditional channels like email, SEO, and paid
– What marketers need to do to earn trust in an agent-driven world
This conversation reframes how discovery works and what happens when buyers stop clicking and start delegating.
📍 Chapters:
00:00 Intro
02:11 The rise of agent-led go-to-market
07:34 Traditional channels are breaking down
12:55 Building trust with agents (and humans)
18:45 The long tail of buyer questions
27:20 What ZeerAI is building
33:17 Santosh’s take on marketing culture
38:12 Final thoughts
🎧 Listen on Apple Podcasts: [https://podcasts.apple.com/us/podcast...
🎧 Listen on Spotify: https://open.spotify.com/episode/2wB9...
📺 Watch more episodes: https://www.mightyandtrue.com/podcasts
#B2BMarketing #AIAgents #GoToMarket #MarketingInnovation #TechMarketing #AgentLedGTM #MarketingAI #BuyerJourney #DemandGen #FutureOfB2B
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