Don’t Buy a Tool Until You’ve Scoped the Job

In this video you'll learn why your tools keep failing: you're not treating them like strategic hires. Samia Syed of Dropbox breaks down the ROI of taking time to scope the job before shopping for solutions.

It’s the kind of advice that sounds simple — but could prevent a year of mess.

#marketingops #SaaS #B2Bmarketing #growth #martech

Full episode: https://humansofmartech.com/2025/06/1...

📬 1h episodes turned into 5min takeaways: https://humansofmartech.com/subscribe/

Treat every Martech investment like a senior hire. Before you evaluate vendors, run a scoping process that defines the current gap, quantifies what it costs you to leave it open, and identifies what your team can achieve once it’s solved. Build a business case with numbers, not just feature wishlists. If you start by solving real problems, you’ll stop paying for shelfware.