Shares Explained - How much should I price my shares?

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✎ If you're wondering how to set the price for your shares when starting your company, this video breaks it down clearly. One of Evan Carmichael’s viewers asked how shares are created, how to price them, and whether it’s better to set a low or high value at the start. Evan explains that when you're incorporating your business, the number of shares and the initial price doesn't really matter—it’s all about percentages. Whether you create 100 shares or 10,000 shares, owning 100% is still 100%. What really matters is how much of the company you’re willing to give up when investors come in.

Evan also dives into the importance of setting up a solid shareholders’ agreement early on. While hiring a lawyer can be pricey, Evan suggests practical ways to manage costs—like using online templates and then having a lawyer review them. He covers key clauses you’ll want to include, like the shotgun clause, piggyback clause, and right of first refusal, all of which protect your interests when new investors or potential sales come into play. Having these details locked down shows professionalism and makes your business more attractive to serious investors.

So, don't stress over your initial share price—focus instead on having the right agreements and structure in place from day one. Whether you’re planning to stay solo or bring in partners later, this video gives you the tools to set up your business strong. If you've had experiences with shareholder agreements or investors, good or bad, Evan wants to hear about it—drop your story in the comments!

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Evan
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