Ep. 175: The odds feed opportunity w/ Rick Allec from OddsLogic

Ep. 175 features Rick Allec from OddsLogic, a classic odds screen platform delivering real-time betting data to both sportsbooks and bettors, built by one of the industry’s most experienced operators.

Hear him discuss:

How he’s launched 3 data startups over 25+ years, including Sports Options and OddsLogic

Why he merged Sports Options into Don Best after a decade of head-to-head competition

The story behind Don Best’s acquisition by Scientific Games post-PASPA

Why Rick left media/pick-selling behind to return to his first love: data

How OddsLogic launched in late 2023 and now supports real-time screens and API feeds

The planned rollout of player props and positive EV alerting ahead of NFL season

Why Rick believes a usable interface is still the biggest differentiator in betting tools

How he’s bootstrapped every company he’s built—and why he has no regrets

What it’s like keeping the same core team together across 3 startups and 20+ years

His take on the sports betting graveyard—and why “fun” still matters most in B2C

His 5-year vision to power sportsbooks with real-time alerts, data tools, and risk profiling



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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry. Get your first month free: https://www.optimove.com/bettingstartups