How This Marketing Agency Onboarded 50+ Server-side Tracking Clients | A byteffekt case

Read the full byteffekt case here: https://taggrs.io/case-studies/byteff...

In this video, Ate Keurentjes sat down with Romy Brookhuis, SEO Marketeer at byteffekt a full-service marketing agency based in the Netherlands.

The conversation covers how they scaled the implementation of Server-side Tracking for 50+ clients and the workflows around it, which ultimately led to capturing up to 16% more conversion data.

Happy Tagging 👋

Chapters:
00:00 Intro
00:38 Can you introduce yourself?
01:09 What does the byteffekt team look like?
02:35 How did you get in contact with TAGGRS?
04:34 How did you onboard 50+ clients?
07:21 What criteria do you use for onboarding?
08:16 How do you convince clients of Server-side Tracking?
09:39 How do you safeguard internal knowledge about Server-side Tracking?
11:31 What is your approach to tracking for new clients?
14:47 How does the team stay up to date with new tracking developments?
16:38 How do you show the impact of TAGGRS to clients?
17:56 What are the biggest challenges when setting up Server-side Tracking?
19:38 What challenges did you face in the beginning versus after 50 clients?
20:23 What are the average results after 50+ implementations?
20:57 Can you share a client case about Server-side Tracking?
21:49 How do you scale Server-side Tracking for clients?
22:30 How do you monitor clients tracking setups?
23:04 How do you optimise the acceptance rate of a cookie banner?
25:26 What does the future of data and performance look like?
27:18 What do you recommend to agencies that are unsure about Server-side Tracking?
28:38 Outro


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