I of Africa Season 4, Episode 3 | Creative Director and Founder, Busayo Olupona | I of Africa

Busayo Olupona: From "Sweat Equity" to Global Fashion Icon | The Busayo Story

What does it take to turn a bold vision, cultural pride, resilence, and hustle into a global fashion brand?

In this episode of I of Africa, Busayo Olupona—Creative Director and Founder of the brand Busayo—takes us inside her remarkable journey from practicing law to building one of the most vibrant and recognizable African-inspired fashion brands in the world. You can find her brands Saks, Shopbop, Neiman Marcus, Moda Operandi, Nordstrom, Hampden, Omar + Elsie, Maison Marche, Kannons, Dress Boston, and Bona Drag.

In this conversation, we explore:

How she bootstrapped her way through “sweat equity”
Her unfiltered thoughts on raising capital — and why the right kind of investor matters
The power and importance of manufacturing in Nigeria for a global market
Blending Yoruba identity, Adire textiles, and bold color to tell unapologetically African stories
Redefining success on her own terms — creatively, commercially, and culturally

Busayo’s story is one of creativity, resilience, and deep-rooted purpose. From navigating the highs and lows of the fashion industry to staying connected to community and craft, this is a must-watch for anyone passionate about fashion, entrepreneurship, and cultural legacy.

I of Africa is a digital series created and hosted by Aina Fadina, featuring bold founders, thinkers, and visionaries shaping the future of Africa and the diaspora.

Don’t forget to like, comment, and subscribe for more powerful stories at the intersection of creativity, capital, and culture.

#IofAfrica #BusayoOlupona #AfricanFashion #DiasporaVoices #CreativeEntrepreneurship #MadeInNigeria #CulturalHeritage #FashionFounders #BlackWomenInFashion #CapitalThatFits