What is K-factor? How To Boost Your App's Virality

K-factor is a metric that defines your app's virality by factoring in how many new users the average existing user introduces to your app. There are a few ways you can calculate K-factor, but the most common calculation is: i * c = k

Here's an example:

i = number of app invites sent per customer. For example, if each new customer invites five friends, then i = 5.

c = conversion of each invite. For example, if one in five invitees converts into a new customer, then c = 0.2.

Putting the two together, the K-factor here would be = i * c, or 5 * 0.2 = 1.

More on how to boost your K-factor ► http://bit.ly/3tMuWrU

🎞 Here's what will cover in this video:
0:00 - Intro
0:27 - What is K-factor?
1:04 - Why it's important
1:47 - How to calculate K-factor
2:12 - How to boost your apps K-factor

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