How I Photographed This Running Shoe

Ever wondered how to create a high-end shoe advertisement image like you'd see from Nike or Asics? In this video, I walk you through how I built and lit this floating sneaker shot, using everyday gear and a DIY lighting setup.

I'm showing you how I lit and photographed this running shoe using just one light and a bunch of small reflectors to bounce light back into cool areas of the shoe. I also set it up on a light stand so that it looks like it's floating. I used a Canon 5D Mark III along with Godox AD400 Pros and AD200 Pros—also known by Adorama as the Flashpoint Xplor 400 Pro and Evolv 200 Pro.

This behind-the-scenes breakdown covers everything from rigging the shoe with a magic arm and clamp, to bounce lighting with mirror cards and creating that pro commercial look—all without a huge studio.

Perfect for photographers wanting to sharpen their product photography skills and build portfolio-level ad shots.

👟 What You’ll Learn:
– Concept to execution: planning a mock ad
– Floating shoe setup with Manfrotto clamps + arms
– How to highlight sole texture and side panels with bounce lighting
– Using flags, white cards, and mirrors to shape light
– Creative problem solving: balance, wobble, hotspots
– Final tweaks in Lightroom & Photoshop to pull it all together

⚡ Want to level up your advertising-style photo work? This one's for you.

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#ProductPhotography #ShoeAdBTS #LightingSetup