How to open a nail salon and grow from $100 to $2M in annual revenue: "Russian Nails" by Lana Kars

Talking with Lana about how she started her business, lessons, and challenges good to know about launching a beauty salon in New York, the art of marketing the brand, and the keys to achieving remarkable success.

Lana Kars is the proud owner of Russian Nails, a chain of nail salons in the heart of Midtown and Downtown Manhattan, and the Russian Nails School. What initially started as a modest nail salon with just two seats has become a thriving NYC enterprise, boasting over 2 million dollars in annual revenue.

Timecode:
00:00 intro
03:07 - how the nail salon started: Step 1
04:38 - about the beauty industry in the US
05:16 - how much it cost to start a nail business in NYC in the beginning
06:31 - the first hiring decision
07:45 - how the business evolved: Step 2
09:45 - how Lana found her first clients
11:14 - about goal setting
12:31 - how the transition to the next step happened: step 3 of opening the bigger space
14:03 - how Lana found her first rental space for a nail salon
17:21 - step 3 about the office rental space and my experience :)
18:02 - NYC regulations to open a nail salon in NYC
20:30 - step 4: opening the big location in Manhattan, how that happened.
23:15 - how much was the first investment
23:34 - marketing strategy at the beginning
25:14 - the current marketing strategy
26:34 - how Lana retains her customers
27:45 - about Russian Nails School project: current and future
28:50 - How Lana is growing the team
29:37 - how many people in the team currently
30:08 - about the business development: franchising, products
32:00 - what is good to know before starting a hybrid school
34:17 - about the revenue and business marginality
35:38 - how the war in Ukraine influenced the business
39:15 - how Lana setting apart the business from competitors
42:59 - personal experience and why Russian manicure is the best
44:47 - Lana’s personal story about why coming to NYC
46:55 - about the first job in NYC
48:32 - about graphic designer experience working in NYC
49:23 - how Lana found her mentor in graphic design in NYC
50:55 - about the difference between being creative in Russia versus in the US
51:25 - regular day from entrepreneur life
54:02 - how to learn delegation
56:04 - advice for beginner entrepreneurs
58:02 - about how to overcome fears
59:48 - about starting out from zero
1:00:47 - pros and cons of being an entrepreneur
01:03:04 - how to start working for Russian Nails salon as a nail technician
01:04:00 - what does success mean to Lana
01:05:09 outro

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