How to Get Your Business Cited and Found by LLMs Using AI Assistants

In today's digital landscape, being found on Google is no longer enough. The real power has shifted to Large Language Models (LLMs) like ChatGPT, Perplexity, Claude, and Grok. This video provides definitive proof with a six-month case study, showing you exactly how we took a local business, the British Carpet Company, and made them the #1 recommendation across every major LLM—without relying on traditional SEO or paid ads. If you want to know how your business can be recommended, not just found, this is the most important video you'll watch this year.

We'll walk you through the entire strategy, step-by-step. It started with placing a powerful AI assistant on their website, trained on all their company information. This allows them to "own the conversation" by providing instant, detailed answers to customer questions. We'll show you how this rich, conversational data becomes a goldmine for LLMs, which are designed to find "the truth" and "the real answer," not just paid placements.

The results are astonishing. We'll show you side-by-side comparisons where our client, the British Carpet Company, is the top recommendation on ChatGPT, Perplexity, Claude, and Grok for a highly specific query. And here's the kicker: for that same query, they don't even rank on the first page of Bing. This debunks the myth that you need to rank on traditional search engines to be found by LLMs.

Finally, we'll reveal the secret to tracking your success: the "empty user agent string." We'll dive into the analytics and show you how to identify when LLMs are visiting and indexing your site, providing concrete evidence that this strategy works.

What you’ll learn:
A Real-World Case Study: A six-month journey showing how the British Carpet Company became the #1 LLM-recommended business in their area.

The LLM-First Strategy: The exact steps we took, from deploying an on-site AI assistant to creating an authoritative secondary site, to "own the conversation."

Proof, Not Theory: See for yourself as we query ChatGPT, Perplexity, Claude, and Grok in real-time and watch our client come out on top, every time.

The Google & Bing Myth, Busted: A direct comparison showing that high LLM rankings are completely independent of traditional search engine performance.

The "Empty User Agent String": Learn how to look at your own website analytics to see the evidence of LLMs actively gathering information from your site.

At Own The Conversation we help small to medium businesses own the conversation by embedding smart, multilingual AI assistants right into their existing websites. No gimmicks. No confusion. Just real answers, in real time, for real customers — in your voice, in their language. We don’t just add an AI chatbot to your website — we give you the tools to take charge of the entire digital conversation. Our AI assistants slot seamlessly into your existing site and transform it into a living, breathing hub that engages customers 24/7.
💬 Multilingual, real-time AI that speaks in your voice
🎯 Personalised customer experiences that turn browsers into buyers
🔍 Conversational SEO that steadily lifts your rankings
📩 Marketing muscle built in — from intelligent follow-ups to fully managed email campaigns
📂 The power to create expansive business and location directory sites — giving you a long-term asset that attracts traffic, anchors your brand in the community, and delivers new revenue streams
⚡ Full backend management and total control of your assistant, content, and data
We’re not just building chatbots — we’re building future-ready ecosystems that grow, sell, and scale with you.