Building AI Empowered Product Teams at CrossFit
Автор: Mustafa Kapadia
Загружено: 2025-10-11
Просмотров: 7
What does it take to lead digital and AI transformation inside one of the world’s most recognizable fitness brands?
In this live conversation, I sit down with Ben McAllister, Chief Product Officer (and now CTO) at CrossFit, to explore how he’s using AI to unlock productivity, clarity, and capability across both the product and technology organizations.
With 20+ years of experience in fitness and tech, including leadership roles at Under Armour and Comcast, Ben brings a sharp eye for transformation strategy and a deeply practical view of what it takes to shift how teams work.
We’ll cover:
📉 What Ben saw when he joined—and the transformation challenges ahead
🤖 How he used AI to accelerate change across product and tech
🏋️♂️ What’s different now: new workflows, better decisions, and real results
⚠️ How to navigate cultural resistance and organizational friction
🚀 Where he’s going next—and advice for leaders just getting started
If you're leading change in a legacy environment—or building the next generation of AI-ready product teams—this is a must-watch.
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