Don’t skip the support staff | Every Ancillary

Don’t skip the support staff:

One common mistake that many people who are new to medical sales make is to overemphasize the interactions they have with doctors.

Yes, the doctor is normally the key decision maker, however, practices run as a team, with each person playing a vital role.

Getting buyin from the entire staff is not only important to make a sale, but also to ensure utilization.

Understanding what each person’s role is within the practice and connecting that to the value that your product or service offers will give you the highest chance for success.

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