Codie Sanchez says that ads are dying... Here’s what she does instead.
Загружено: 2025-11-20
Просмотров: 514
In this conversation with Codie Sanchez, we break down how she built one of the most effective social media machines online — mastering every platform by treating them like different “characters,” hiring young creators as consultants, and running content like an investment firm. She reveals her process for documenting instead of creating, building a platform-specific team, and why traditional advertising is dying while native content is taking over. If you want to scale your brand across every channel, this episode is a blueprint.
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0:00 How Codie mastered every social platform
1:16 Why she hires young creators as consultants
2:03 Treating platforms like different personalities
3:31 How her team structures written vs. visual content
4:52 The power of documenting, not creating
7:26 The death of traditional ads + rise of native content
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