The Golden Ratio in Design

The Golden Ratio is a mathematical ratio. It is commonly found in nature, and when used in a design, it fosters organic and natural looking compositions that are aesthetically pleasing to the eye. But what exactly is the Golden Ratio and how can you use it to improve your own designs?

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But don’t let all the math get you down. In design, the Golden Ratio boils down to aesthetics— creating and appreciating a sense of beauty through harmony and proportion.

This harmony and proportion have been recognized for thousands of centuries: from the Pyramids in Giza to Da Vinci’s Mona Lisa; and from the Pepsi logo to the Twitter logo.

Ways to apply the GR to your designs
1. Layout - set your dimensions with the golden ratio (main column and sidebar)
2. Spacing - contextual to itself
3. Images - rule of thirds
4. Forms - twitter and pepsi logo
5. Typographic Scales - scale and line height

https://type-scale.com/
http://spencermortensen.com/articles/...
https://www.modularscale.com/
  / exploring-responsive-type-scales  


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