How To Find Your Signature Scent Using Psychology! | Jung's 12 Archetypes

Hello my beautiful fragrance family!

Have you ever smelled a fragrance that just felt right? Almost as if the perfumer knew you as a person, knew your thoughts, memories, experiences and distilled your soul into a bottle? This is no coincidence. In the fragrance industry, many brands use the 12 archetypes to capture the core personality of their target customer, and focus on tailoring their perfume to this individual’s intrinsic wants. In today’s video, we are going to be flipping this script.

We will explore the 12 Jungian archetypes, how to identify which one fits you the best, and what style of fragrance would resonate with your specific personality. I will also give 3 recommendations for each archetype at different price ranges based on my experience to help you select your perfect signature scent.

I hope you find some value in my words and recommendations!

Chapters:
00:00 - Introduction
01:00 - Jung's 12 Archetypes
02:10 - Innocent
02:56 - Explorer
04:02 - Sage
04:57 - Hero
05:52 - Outlaw
06:47 - Magician
08:10 - What Is My Channel About?
08:56 - Everyman
09:51 - Lover
11:01 - Jester
12:55 - Caregiver
14:08 - Creator
15:21 - Ruler