2026 Marketing Strategy for Service/Local Businesses

In this video, Eddie breaks down the 2026 marketing strategy service and local businesses need to understand if they want to grow with paid ads. You’ll learn how Meta ads actually work for service-based businesses, why most local businesses struggle to get results, and how to simplify your paid ad strategy so it drives consistent leads and revenue without overcomplicating campaigns.

This is a practical, no-fluff breakdown of paid ads... not theory. You’ll learn how to structure ads that build trust, avoid common mistakes that waste money, and create systems that scale long-term without relying on hacks, fancy funnels, or constant testing.

Chapters:
00:00 – Why paid ads are simpler than people think
04:18 – The biggest mistake people make with Meta ads
10:42 – How the Meta algorithm actually works
18:55 – Why most ad accounts fail to scale
27:30 – The role of clarity vs. creativity in ads
36:12 – How to structure ads that build trust
45:40 – Why overcomplicating campaigns kills performance
56:18 – Scaling ads without increasing spend
1:07:05 – What to focus on if your ads aren’t working
1:18:40 – Long-term thinking: ads as a system, not a tactic
1:30:10 – Final advice for running paid ads correctly

If this video was valuable, please share it with your friends. I make this content to provide free value to as many people as possible. It would be selfish to NOT share this video with people who can benefit.

Connect With Me On Instagram:
  / eddie  

Want my company to do your marketing?
https://www.BADMarketing.com

To watch more valuable marketing content on youtube, visit our company channel:
   / @bad.marketing  

If you want to learn more about digital marketing, e-commerce, or growing an agency, check out our online programs here:
https://www.brilliantmarketers.com/store