CA Inter SM | Best Revision of Chap 1 | Introduction to SM | Jan 26

BEST STRATEGIC MANAGEMENT / SM MARATHON REVISION LECTURE....
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TIMELINE
00:00 Introduction
2:35 Strategy
10:24 Vision
19:15 Essentials of a Strategic Vision
24:02 Mission
25:37 Mission Statement
40:02 Objective
44:31 Characteristics of Objectives
49:59 Goal
50:42 Values
54:40 Strategic Intent
47:27 Strategy
53:11 importance of SM
58:20 Limitations of SM
1:00:00 3 Levels in Organisation
1:03:14 Relationship btw levels
1:06:48 Advantages of SM
1:10:52 Limitations of SM