BASELINE034 - Bob De Caux - Inside IFS’s Industrial AI Machine

BASELINE exposes the truth behind AI’s unstoppable rise.

In this episode of BASELINE, Ian speaks with Bob De Caux, Chief AI Officer at IFS, to explore the emerging role of the CAIO and what it really means for enterprise, innovation, and leadership. This conversation covers how AI is shifting from isolated data science teams to core strategic functions, how humanoid robots may soon enter industrial environments, and why the companies that ignore AI will not survive the next wave of disruption. Bob shares his journey from academic research to frontline AI strategy, giving us a clear view of what it takes to lead artificial intelligence efforts at scale inside a global tech business.

The discussion is grounded in the major shifts happening in 2025, including government mandates for Chief AI Officers, the rise of enterprise AI adoption, and the commercial push behind robotics and agentic systems. This episode is a snapshot of a critical turning point where AI moves from hype to infrastructure, from theory to decision-making, and from code to culture. If you want to understand how business, leadership, and technology are colliding in real time, this is the one to watch.

In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.

EPISODE LINKS:
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CHAPTERS:
00:00 — He Predicted the Machine Age
04:25 — What Is a Chief AI Officer?
10:15 — AI Strategy Inside IFS
17:40 — From Code to Command: AI in Industry
25:05 — Humanoid Robots and the Human World
32:30 — Ethics, Risk, and the Rise of Digital Workers
40:55 — Data, Value, and the Real KPIs
48:20 — Utopia or Dystopia?

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EPISODE LINKS:
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