Subscription Exploitation: How Adobe Pioneered the Subscription Model

The value of the global subscription market is expected to reach $1.5 trillion by 2025, more than double the $650 billion it is estimated to be worth today. Whether it be your music, movies, video games, or even your workouts, it seems like nearly everything is becoming a subscription-based service nowadays.

Gone are the days of buying something for a simple one-off fee; instead, our economy is increasingly fueled by a series of monthly payments. So what exactly is going on here? What happened over the last decade that led many companies to transition their business models to one centered around recurring revenue?

Well, in this episode, we'll answer that very question. Specifically, we're going to take a look at the catalyst behind this trend, why it’s been such a successful model of business, and why this success often comes at the direct expense of customers like you and IX


Chapters:
00:00-00:49 The Subscription Model
00:49-01:37 The Rise of Services?
01:37-03:57 Adobe as a Catalyst
03:57-05:45 Adobe’s Transition to Subscriptions
05:45-06:52 Wall Street’s Realization
06:52-08:57 The Subscription Trap
08:57-10:01 Rent Seeking
10:01-10:57 When Subscriptions Make Sense
10:57-12:39 Widespread Adoption
12:39-13:01 What Do You Think?