How Subway Surfers Fuels Viral Fan Content

What happens when a top game studio embraces 🤗 user-generated content instead of fighting it?
In this clip from the Sub Club Podcast, CEO Mathias explains how Subway Surfers encourages fans to remix and share their work — and why their team amplifies the best creations.

Watch the full episode:    • What Subscription Apps Can Learn: Monetiza...  
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