The Rise and Fall (& Rise Again?) of Chanel

Chanel was a brand born of boredom. A woman who wanted more from her life than to be dependant on a man. It didn't really matter that she didn't have design or constructional talent, she understood that the best way to make her brand successful was to act successful herself. And it worked. At least until it didn't.

It literally took decades to claw back success to the company after the 1939 closure. It took five new creative directors to find something that could stick - Karl Lagerfeld. A force to be reckoned with, Karl transformed the brand from struggling to successful, and at least until the last few years of his tenure was widely loved. Since then, and one Virginie Viard, Chanel has again struggled (though considerably less than it had in the past). So, on this day, the day of Matthieu Blazy's debut, we find out if it can once again be saved.

Chapters
0:00 Introduction
1:01 Chap 1. Chanel Modes
5:41 Chap. 2. Sportswear
10:48 Chap. 3 Biarritz
15:02 Chap. 4 Growth
22:28 Chap. 5: Noone Likes Chanel
26:02 Chap. 6: Follow Fashion, Even If It's Ugly
29:31 Chap. 7: The Return
35:31 Chap. 8: Coco Après Chanel
39:37 Chap. 9: Karl Lagerfeld
51:57 Chap. 10: Virginie Viard
54:52 Chap. 11: Matthieu Blazy

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