How Sportsmanship Can Save the World: PR Smith at TEDxTallaght

PR Smith is the founder of The Great Sportsmanship Programme, which changes the lives of young people by simply inspiring them with true, two minute stories about sportsmanship. Paul is also the author of Great Moments Of Sportsmanship as well as a series of popular marketing text books in the UK.Paul's sportsmanship stories address ethical values in the field of sport (and life). Values deemed boring by youths but exciting in the context of sport. Paul's BBC & RTE radio interviews reveal the type of stories. The Great Sportsmanship Programme targets primarily schools, clubs and communities in Ireland, England and the UAE. The video, 'Anyone For Olympism -- the real Olympic dream?', explains all. This flexible 'edutainment' programme includes the book and ebook and busy facebook and twitter platforms. The 'user-generated--content' is developed and used in subsequent editions -- which effectively means that the next book will be written by young people for young people.Paul's five marketing books are translated into seven languages and his SOSTAC® Planning System (listed by the Chart. Inst. of Marketing as one of the top 3 Business Models in the world) is now published as a hybrid eBook. Paul runs digital marketing workshops for the Marketing Inst and the Irish Mngt Inst. He received his MBA from City University London and his B.Sc. (mngt) from D.I.T. He is a Fellow of the Chart. Inst. of Marketing and a member of The Marketing Inst.(Irl). Born in Dublin, he lives in London and is married with three children.

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