Diversify Your Graduate Lead Generation

Higher education is experiencing a tectonic shift in the world of lead generation. Gen Z and Gen Alpha students have grown up in a world where the answer to everything is in the palm of their hand.

This generation has now aged into a prospective graduate student population adding even more complexity to an already challenging market. Graduate lead generation must also account for the realities of our landscape: the cycle is long, the path is indirect, lead sources must be diversified, and the methods for engagement are primarily digital. And channels and sources should build on the strategies that are core to how prospective graduate students are spending their time and researching opportunities today – your website, online search, social media, and lead gen platforms. Drawing on pages from the undergraduate Student Search playbook for lead generation - with the spotlight shining on us now, it’s time to ensure we’re building a comprehensive student-driven enrollment ecosystem.

Join us for a 60-minute, live webinar where we discuss how to generate qualified leads in an increasingly crowded market.
 
You’ll learn:
The best strategies for optimizing your graduate lead generation on social and in search
How to use data to personalize your website and optimize for conversion
The benefits of using college search platforms to generate leads