IIT Grads Who Built Meesho | Case Study of Two IITians | By Anurag Aggarwal

A powerful 8.5-minute case study on how two IIT Delhi graduates built a Bharat-focused, asset-light, zero-barrier e-commerce ecosystem empowering small sellers, women, and Tier 2/3 India. Learn their user-first mindset, business evolution, logistics innovation, and the 3 lessons every entrepreneur must apply.
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0:00 – 0:22 Hook: IIT graduates choosing Bharat
0:23 – 1:00 Why Meesho’s story matters
1:01 – 1:40 Founders’ background: Vidit & Sanjeev
1:41 – 2:20 India’s small seller problem
2:21 – 3:10 Meesho’s first reseller model
3:11 – 3:40 Cultural principle: “User First” & “Listen or Die”
3:41 – 4:20 Shift to marketplace model
4:21 – 5:10 Who Meesho is built for (Bharat 90%)
5:11 – 5:45 Seller onboarding, zero commission, GST flexibility
5:46 – 6:20 Logistics network Valmo + ecosystem
6:21 – 7:05 Reena & small business examples
7:06 – 7:40 Scale: 213M users, 2B orders
7:41 – 8:10 Tough realities: margins, fraud, logistics discipline
8:11 – 8:30 3 lessons + call-to-action

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