Unlocking Long-Term Growth with Everflow Customer Value

In this video, Kristen Bell (Product Marketing Manager) and Julien Mouyal (Product Manager) introduce Customer Value, a powerful new Everflow feature designed to help you track and reward the entire customer journey—not just the initial conversion.

What is Customer Value?
Most affiliate platforms focus on a single payout for a single action. Everflow’s Customer Value feature allows you to:
Pay for Quality, Not Quantity: Identify your highest-performing affiliates based on the lifetime value (LTV) of the customers they bring in.
Track Beyond the Conversion: Measure multiple events, recurring subscriptions, and in-app behaviors over time.
Build Smarter Payout Logic: Create multi-conditional structures to reward specific, high-value customer actions automatically.
In This Video:
Introduction to Customer Value: Why we built it and how it solves the problem of overpaying for low-quality traffic.
Real-World Use Cases:
iGaming: Rewarding affiliates when players reach a certain level or exceed a deposit threshold.
Trading Platforms: Incentivizing account funding within the first 30 days.
Agencies/Subscription Services: Basing payouts on the 3rd charge or long-term retention.
Live Platform Demo: A step-by-step walkthrough on how to:
Set up Custom Data Points (e.g., user level, geo, or deposit amount).
Configure Payout and Revenue Rules.
Analyze the Conversion Events Report to see your ROI in real-time.
Explore the Resources
For more detailed guides, visit the Everflow Helpdesk: https://helpdesk.everflow.io/

New to Everflow? Visit our website to learn more: https://www.everflow.io/

Timestamps
0:00 - Introductions: Kristen Bell and Julien Mouyal.
1:05 - What is Customer Value? Moving beyond single conversion tracking.
2:58 - Core Benefits: Paying for value and quality over quantity.
4:13 - Use Case 1: iGaming Brand (Rewarding in-app purchases and level progression).
5:07 - Use Case 2: Trading Platform (Incentivizing account funding within 30 days).
5:58 - Use Case 3: Agencies & Subscription Services (Focusing on retention/3rd charge).
7:43 - Platform Demo: How to navigate and set up rules.
8:33 - Setting up Custom Data Points and Metrics.
10:00 - Creating Payout and Revenue Rules.
11:52 - Configuring Rule Behaviors and Payout Conditions.
14:50 - Reporting: Using the Conversion Events Report to analyze ROI.
16:47 - Q&A and Final Thoughts.

Key Topics Covered:
#Everflow #AffiliateMarketing #CustomerLifetimeValue #LTV #PerformanceMarketing #SaaS #iGaming #MarketingAutomation #EverflowDemo #AffiliateTracking #CustomerValue