Why Most Photographers Struggle with Profit—and How to Fix It

Are you running your photography business with purpose and profit—or just passion and hope?

In this episode, PPA Past President Jeff Dachowski shares real-world strategies to help photographers make more money and stop underpricing their work. Learn how to shift your mindset, prep clients for higher-value sales, and create a brand that communicates confidence.

🎯 Topics Covered:
Pricing mistakes that kill profit
Prepping clients from the first call
Sales as education, not pressure
Branding and self-worth in photography
Ditching discounts and raising your value

Whether you're a wedding, portrait, or commercial photographer, this is the financial reset you need.

#PhotographyBusiness #PhotographyPricing #PhotoProfit #PPA #JeffDachowski #PhotographyPodcast #SellYourArt #PortraitPhotographyTips

Connect with Pat Miller of ‪@SmallBusinessOC‬ ⬇
LinkedIn 🔗​   / jpatmiller  
Website 🔗 https://www.smallbusinesscommunity.com/

Connect with Jeff Dachowski ⬇
LinkedIn 🔗 ​  / jeffdachowski  
Website 🔗 https://www.dachowskiphotography.com/
Instagram🔗   / dachowski_photography  
Facebook 🔗   / dachowskiphotography  

Chapter Markers
00:00 – Introduction
03:07 – Why Photographers Struggle with Profit
06:19 – The Passion vs. Profit Dilemma
09:21 – Coaching Photographers Out of Fear
14:33 – Why We Avoid Selling
18:37 – Defining Your Brand as a Photographer
23:33 – Prepping Clients for the Sale (Starts on the Phone!)
28:50 – Shooting with the Wall in Mind
33:54 – Rethinking Pricing Models & Sales Targets
37:50 – Where Profit Gets Eaten: The Discount Trap
41:27 – Conclusion

Episode Highlights
11:26 – Don’t take pricing advice from non-clients.
20:16 – Success and positivity strengthen your brand perception.
43:37 – Believe your worth—never discount your work.

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