How Authenticity Builds Real Estate Success with Russ Laggan Podcast | Broadcast

Most agents think success comes from chasing harder. But the truth? It comes from being authentic, visible, and followable.

In this episode of the Real Estate Talk TGIF Podcast | Broadcast, host Dave Fanale sits down with Russ Laggan, Vice President of Growth at eXp Realty and author of Be Followable, to unpack what real leadership and influence look like in today’s market.

From authenticity and confidence on video to building trust, generating leads through relationships, and creating a 30-point daily success system, Russ breaks down how top producers grow without burning out.

You’ll learn:
✅ How to find your authentic voice and stand out in real estate
✅ Why being yourself is what actually attracts people
✅ How to overcome fear and insecurity on video
✅ Why most elevator pitches fail (and what to do instead)
✅ How to network with purpose and add value first
✅ Simple strategies to position yourself as the local expert
✅ How to use Russ’s 30-Point System to track daily progress
✅ The mindset that makes people want to follow your lead

Whether you’re brand new or scaling your real estate business, this episode gives you the clarity and confidence to lead, connect, and grow with authenticity.

ABOUT ‪@russlagganvest‬
📘 Author – Be Followable
🏡 VP of Growth (U.S. West) at eXp Realty
💬 Real Estate Strategist & Leadership Coach

Connect with Russ Laggan
YouTube →    / @russlagganvest  
Instagram →   / russ_laggan  
Facebook →   / rlaggan  
🌐 JumpStartMasterClass.com

Connect With Dave Fanale
Instagram →   / davefanale  
Facebook →   / dfanale  
Real Estate FB Group:   / 1421808164531276  
LinkedIn →   / dfanale  
TikTok →   / thedavefanale  
🌐https://www.RealEstateSkillBuilder.com

Chapters:
00:00 Introduction and Initial Thoughts on Leadership
00:34 Welcome to the Real Estate Skill Builder Broadcast
01:02 Guest Introduction – Russ Laggan
01:30 Authenticity and Personal Style in Real Estate
10:27 Why Video Matters for Agents in 2025
14:23 Overcoming Video Fear and Insecurity
21:35 Passion and Enthusiasm in Real Estate Sales
26:55 Why Elevator Pitches Don’t Work
27:33 Networking with Purpose and Intent
28:17 Adding Value to Every Conversation
29:19 Current Market Insights and Trends
31:29 Building Credibility and Connections
33:25 Authenticity and Personal Brand Power
36:01 Lead Generation Through Relationships
43:27 Russ’s 30-Point System for Daily Success
48:29 Final Thoughts and Actionable Advice

RE Skill Builder’s purpose is to help growing real estate agents grow their business through coaching, training and some hand holding.

This isn’t your daddy’s hand holding though. It’s performance based. It’s important to plan and to actually execute the real estate plan for your business. That’s what we do.

Professional and personal lives can come together in our work. My work in both, tends to be personal. I owned and operated a real estate brokerage for more than 20 years and relish that experience. I believe that life comes as you make it and making the life I live and work today is a product of my years of experiencing people and relationships. Being authentic and true to myself is my daily task. Being the difference in lives, especially the people I work with, is my journey. I love the opportunity to share and help anyone and everyone. Always grateful!
I’ve been in “business” all of my life. I have made a lot of mistakes. The great thing is, is that I know my mistakes and celebrate the failures as I grow into success. I learn. I grow.
I coach real estate agents up to a different level of understanding of what it means to be successful and fulfilled! We work. We work together to achieve great success.
I just want to help people.