The Myth of Black People Being Big Spenders

Are Black people really “big spenders”?
In today’s video, I’m not just challenging, I'm debunking one of the most popular myths about Black consumers using hard data from the Census Bureau’s Consumer Expenditure Survey (as reported by McKinsey & Co).

For years, the narrative has been pushed that Black people spend irresponsibly on clothes, hair, jewelry, and “non-essentials.” But the numbers tell a very different story.
📊 Here’s some of what the research actually shows:
At the same income levels, Black households spend a smaller share of income than white households.
A larger portion of Black budgets goes toward essential categories like housing, healthcare, and education.
Black Americans make up 13.4% of the U.S. population, but only 9.9% of total consumer spending—which contradicts the “lavish spender” stereotype.

So where is the money going? And why does this myth still exist?

Let’s talk about it — using facts, not stereotypes.

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