Polavision: the Product That Killed Polaroid

Introduced by Polaroid in 1977, Polavision was an instant 8mm home movie system that allowed colour footage to be developed and replayed within 90 seconds. Unfortunately, due to technical shortcomings, poor market research, and bad timing, Polavision was a commercial disaster, losing Polaroid tens of millions of dollars and triggering the company’s slow but inevitable slide into bankruptcy.

Polaroid Series:

   • Polaroid Cameras Part 1: The Dawn of Insta...  
   • Polaroid Cameras Part 2: The Colour Era  
   • Polaroid Cameras Part 3: Integral Film and...  
   • The Death of Polaroid: a Not-so-Instant De...  

0:00 Introduction
2:40 Camera - Features and Controls
6:15 Film Cassette - Overview
6:50 Polaroid Instant Film
9:00 DufrayColor and Polavision Film
10:56 Polavision Player Features and Controls
11:34 Developing/Playback Process
14:45 The Problem of Over-Automation
16:16 Working Cassette Demonstration
17:20 Technical and Marketing Issues
19:07 The Failure of Polavision
20:35 Polavision High-Speed Camera Checker
21:12 Polachrome Instant Slides
21:46 Outro


SOURCES

https://mediapres.commons.msu.edu/202...

https://web.archive.org/web/200611150...

https://filmcolors.org/timeline-entry...

https://customerthink.com/polavision_...

https://web.archive.org/web/200505100...

http://www.infrar3d.net/blog_files/Po...