From Single Chair To National Impact In NHS Dentistry with Dr Jeffrey Sherer

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What if your local dentist could spot a silent killer before it struck? Our conversation with Dr Jeffrey Sherer, founder of the Dental Design Studio, traces a bold path from a single startup to 23 practices built without private equity—and reveals how dentistry can power real public health gains.

We talk about the early bet on patient-first decisions, the shift to digital dentistry that removed messy impressions and reduced waste, and the choice to keep a clinician in charge of strategy. Jeffrey shares how he went from chairside care to leading a complex operation, learning HR, finance, CQC compliance, and international recruitment while still carving out time to mentor dentists and cover emergency sessions himself. The result is a culture where standards stay high because leadership stays close to patients.

The heart of the episode is prevention. A hypertension screening pilot across selected sites in Lincolnshire and Yorkshire and Humber flagged meaningful numbers of undiagnosed high readings and channelled patients toward GP follow-up. Dental nurses gained new skills, and the clinics proved their value as a trusted, regulated entry point for wider health—especially with the ties between gum disease and cardiovascular risk. We also go deep on sensitive conversations around diet and obesity, particularly for children and high‑risk groups, with practical training that turns dental visits into moments that can change long‑term health.

We grapple with the tough parts: recruiting for rural practices, the tilt toward private work among younger dentists, Brexit-driven visa hurdles, and the OR exam bottleneck that holds back capable overseas clinicians from serving NHS patients. Demand is soaring—thousands can register interest within a day of opening—and we compare strategies from extended hours to surgical utilisation. Jeffrey explains why avoiding private equity lets him buy equipment that improves patient comfort even when the spreadsheet says no, and why parliamentary recognition matters when you are trying to expand access without losing quality.

If you care about NHS dentistry, access to urgent dental care, or how prevention can scale through everyday clinics, this one will challenge assumptions and offer practical hope. If you enjoyed the conversation, follow the show, leave a review, and share it with someone who thinks a dental visit is just about teeth.


🧾 Guest Biography


Dr Jeffrey Sherer is the founder and clinical director of The Dental Design Studio, a growing network of 23 dental practices across the UK. With over two decades in practice, he brings a unique blend of clinical excellence and strategic leadership. A former Director of the Hillingdon Local Dental Committee and contributor to BDJ and Dentistry.co.uk, Jeffrey is also a vocal advocate for NHS dental reform. Under his guidance, The Dental Design Studio has led initiatives in digital dentistry, hypertension screening, and obesity prevention—earning recognition in the House of Commons and from national media


About Dr Andrew Greenland


Dr Andrew Greenland is a UK-based medical doctor and founder of Greenland Medical, specialising in Integrative and Functional Medicine. With dual training in conventional and root-cause approaches, he helps individuals optimise health, performance, and longevity — with a focus on cognitive resilience and healthy ageing.


Voices in Health and Wellness features meaningful conversations at the intersection of medicine, lifestyle, and human potential — with clinicians, scientists, and thinkers shaping the future of care.


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