How The Bike Industry Works Episode - 9 Garage Brands and VCs
Автор: SuperstarComponents.com
Загружено: 2017-11-26
Просмотров: 255
How it works - The bike industry
After more than a decade of working in the bike industry i'm going to run through how it works. In the background behind the marketing hype lurks a very different world to the shiny adverts and sponsored riders pushing the latest marketing trend.
In a series of episodes we will look at each of the facets of the industry and what it means when you look past the corporate marketing guff. Why most brands don't do anything more than box shifting, to the classic factory tour which is just a warehouse tour. There's a reason why things are the way they are but so many companies twist this up to push their brand rather than tell the truth.
This is going to bring up plenty of questions so feel free to put them in the comments.
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