Marketing Can Help Healthcare Operations More Than You Think

Marketing often gets pulled in after the hard decisions are already made. But what if involving marketing earlier could actually make healthcare operations work better?

In this conversation, Sean Fitzpatrick, Chief Marketing Officer at Overit (which includes a healthcare marketing agency within the agency called Smith & Jones), unpacks why Marketing can be more integrated with healthcare operations. Marketing teams already manage systems, data, and touchpoints that operations rely on every day. Fitzpatrick explains where that value is hiding, why HR and finance are missing useful insights when they engage with Marketing too far downstream, and how Marketing can earn credibility long before a crisis hits.

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Learn more about Overit at https://overit.com/healthcare/ 
Find more healthcare marketing, PR, and patient experience stories at https://swaay.health
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⏰ Jump to the Moments That Matter
0:00 – Why Marketing Still Gets Treated Like the Print Shop
4:18 – Marketing Is Already Running Operational Systems
6:25 – Red Teaming Price Sheets and Job Listings
11:05 – How Marketing and HR Can Work Better Together
15:42 – Why Cadence Matters More Than Crisis Response
19:45 – Showing Value Before Asking for a Seat at the Table

#healthcaremarketing #hcmktg #patientexperience #digitalhealth #hospitalmarketing #SwaayHealth