Inside the Rolex Gold Factory: From Solid Gold Bar to $100,000 Watch (Full Process)

Step inside one of the most secretive manufacturing environments in the world—Rolex’s gold foundry—where ordinary metal is transformed into some of the most coveted luxury watches on the planet. This cinematic deep-dive takes you behind the scenes to witness the entire journey of solid 24k gold as it becomes a $100,000 timepiece engineered for precision, durability, and timeless elegance.

In this full documentary-style walkthrough, we explore the real factory processes Rolex uses to create its proprietary gold alloys—including the famous Everose gold. You'll see how raw gold bars are melted, refined, cast, milled, shaped, polished, and ultimately assembled into a fully functional luxury watch. Every stage reveals the extreme craftsmanship, meticulous engineering, and uncompromising quality control that define the Rolex standard.

Viewers will learn how precious metals are handled inside a high-security foundry, what separates Rolex gold alloys from conventional materials, and how artisans blend cutting-edge machinery with hand-finishing techniques to achieve flawless results.

Mini Process List:
• Melting and alloying solid gold bars
• Casting and forging Rolex’s proprietary gold materials
• CNC machining the gold case and bracelet components
• Precision polishing and hand-finishing
• Assembling the movement into the gold case
• Final waterproofing, testing, and certification

ABOUT THE CHANNEL
“How It’s Crafted” is dedicated to revealing the hidden factories, rare materials, and complex engineering behind the world’s most fascinating products. From luxury goods to industrial giants, we explore every step of the process.

Business Inquiries:
For partnerships, licensing, or narration requests, please contact us via the channel’s business email.