Calculate the RLP & DLP using MARKUP | Landing Price in FMCG Sales | PTR | Giveaway Alert! Free Gift

In this video, we will discuss how to calculate the DLP & RLP in FMCG Sales.
How to Calculate PTR | RLP | DLP in Retail, OTC, Pharma, General Trade FMCG Sales?

DLP = Distributor Landing Price
RLP = Retailer Landing Price

The retailer would like to know the price at which he receives the goods from the distributor. After considering the Secondary Schemes, the landing price was further reduced which can help him increase his margins.

In this video, we will take an example of Lux Soap. If we know the MRP, Retailer Margin, Distributor Margin, and Primary & Secondary Schemes, then we can calculate the RLP & DLP.

00:30 GIVEAWAY ALERT !!!! Free Gift to 3 Lucky WINNERS
01:05 Explanation of Problem Statement (Example)
02:20 Retailer Landing Price (RLP) - FORMULA
02:50 Distributor Landing Price (DLP) - FORMULA
03:25 Calculations
05:15 What if the WHolesaler/Retailer Purchase 4 Cases of Lux Soap
06:15 Can RLP be greater than DLP?

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