Marking Ourselves Down: Gender Disparity in Pricing

Candy Bellau joins Nancy and Questian to discuss a problem that costs women accountants thousands of dollars every year: underpricing. The conversation covers why women tend to charge 25-50% less than men for the same work, how compassionate pricing and relationship loyalty keep us trapped in unsustainable business models, and what changed when Candy discovered male colleagues were quoting double her rates despite having less expertise. The three dive into practical solutions, including reframing value-based pricing, building community support around fee conversations, and remembering that sustainable pricing is not only about personal profit, but also about taking care of your team.

Sponsors
Forwardly - https://www.forwardly.com/shecounts
Relay- https://relayfi.com/shecounts
Cleint Hub - https://www.clienthub.app/

Resources
Candy Bellau on LinkedIn -   / candicejohnsonkramerica  
Unbalanced Podcast - https://open.spotify.com/show/4cikK2d...
Sam Hallburn -   / pbsaccounting  
Kramerica Business Solutions, Candy’s controllership company - https://kramericasolutions.com/
Vandelay Forensic Group LLC, Candy’s CFE/Private Investigator Agency - www.vandelayforensics.com
Theatre of Public Speaking - https://publicspeaking.mistymegia.com...
Candy & Heather Satterley on the Woodard Report podcast - https://report.woodard.com/articles/t...
Candy’s Woodard Report articles - https://report.woodard.com/articles/a...
Andrea MacDonald on LinkedIn -   / andrea-macdonald-cpa-4704042b  
Carlos Garcia & Vanessa Vasquez - What Exactly to Say (for Accountants) at Intuit Connect -    • Intuit Connect 2024 Keynote Highlights - E...  

Links to articles and studies on gender pricing disparities:
https://www.sciencedirect.com/science...
https://dl.acm.org/doi/fullHtml/10.11...
https://www.kauffman.org/wp-content/u...
https://www.usatoday.com/story/money/...
https://www.inc.com/kimberly-weisul/w...
https://www.bcg.com/publications/2018...
https://www.sciencedirect.com/science...
https://www.jec.senate.gov/public/_ca...
https://thegalproject.com/2025/05/21/...

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  / questian-telka-ea-78383666  

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