► 2 Best Creative Hijra (Kinner) Short Ad Films | The Seatbelt Crew | India Tomorrow - OTHERS

In First Film, Seatbelt Crew is a public service initiative video by VithU and O&M Mumbai to encourage the use of seatbelts, where a group of hijras dressed as plane cabin crew enact the message.

A community of Transgenders or hijras called the ‘Seatbelt Crew’ are determined to get Indian motorists to wear their seat belts. Dressed as plane cabin crew, the transgender group have been filmed at a traffic signal giving safe driving tips and the importance of wearing seatbelts to waiting motorists.

The two-minute video starts with a senior eunuch asking for attention through a loudspeaker at a traffic stop. The instructions begin accompanied by actions by the group, much to the amusement of the on looking motorists. The rest of the message is in Hindi with a touch of their typical style.

“May I have your attention please? If you are going to drive like a pilot, then you should know some things.

Your car doesn’t have an oxygen mask, under your seat belt you won’t find a life jacket. But you do have a seat belt. Then why aren’t you wearing it honey?

You want me to teach you?

Reach for your seat belt and pull the buckle across your body…like this, you should hear a click. Your pretty face won’t look good after an accident.

Hey naughty girl, tell your boyfriend to wear his seat belt. Hey sexy guy, stop filming me and wear your seat belt.

If you wear your seat belt, we’ll bless you.”

In Second Film, Pradeep Sarkar has directed a short film on third gender of our society 'Others'. In the film, Sarkar highlights the stereotypes around transgenders through the birth of a transgender baby in a hospital.

In November last year, K Prithika Yashini became India's first transgender police officer following a landmark Madras High Court verdict directing the Tamil Nadu Uniformed Services Recruitment Board to include members from the community under a "third category" also know as "hijra or kinner or hijda".

The 26 year old has fought three long court cases to become India's first transgender sub-inspector. India Today salutes the bravehearts who never deny from what they are and accepts them as a part of our society.

Just one more step toward INDIA TOMORROW

Chapters:
0:00 | Intro
0:07 | The Seatbelt Crew - VithU
2:11 | India Tomorrow: Short Film "OTHERS"
4:55 | Thank You

#IndiaTomorrow #SeatbeltCrew #TheGreatAds

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