Value-Driven Mindset with Adam Erstelle of Cyfuno Labs

➡️ Summary ➡️

In this conversation, Adam Erstelle shares his journey of building Cyfuno Labs and its Teams Connector app for Salesforce. He discusses the challenges of bootstrapping, the importance of market validation, and effective marketing strategies. Adam emphasizes the need for constructive feedback and the significance of community engagement in the Salesforce ecosystem. He also touches on pricing strategies and the future of ISVs in the Salesforce landscape, offering valuable insights for aspiring entrepreneurs.

➡️ Guest ➡️

Adam Erstelle   / adamerstelle  
Cyfuno Labs https://cyfunolabs.com/

➡️ Podcast ➡️

https://subscribe.appsemblyline.com/

➡️ Takeaways ➡️

Building apps that benefit the community is essential.
Empowering administrators can unlock numerous use cases.
Market validation is crucial before product development.
Constructive criticism is more valuable than positive feedback.
Bootstrapping allows for control but comes with challenges.
Engaging with community forums can drive customer acquisition.
Pricing strategies should be informed by customer feedback.
Navigating the Salesforce ecosystem requires early discussions with Salesforce.
Surrounding yourself with experienced peers can provide valuable insights.
The future of ISVs may involve balancing AI with human connection.

➡️ Chapters ➡️

00:00 Introduction to Cyfuno Labs and Teams Connector
03:02 The Genesis of the Teams App
05:48 Building the App: Challenges and Insights
09:09 Market Validation and Customer Acquisition
11:50 Marketing Strategies for Early-Stage Apps
15:00 Navigating Community Engagement and Feedback
17:53 Future of Cyfuno Labs and App Development
20:45 Concerns and Competition in the App Marketplace
23:39 Budget-Friendly Marketing Tactics
25:45 Engaging with the Salesforce Community
27:14 Attributing Sales to Marketing Efforts
30:59 Navigating Pricing Strategies
35:00 Understanding Salesforce's Partner Pricing
38:52 Challenges in Building an ISV
45:02 Future Opportunities in the Salesforce Ecosystem

➡️ Keywords ➡️

Cyfuno Labs, Teams Connector, Salesforce, AppExchange, Marketing Strategies, ISV, Customer Acquisition, Bootstrapping, Pricing Strategies, Community Engagement

➡️ Hashtags ➡️

#appexchange #salesforce #microsoft