How to Write Emails that Turn Subscribers into Book Buyers with Abby Combs | Ep. 67

Are you still relying on social media to promote your book? You’re missing the moment. Algorithms don’t build relationships… email does.

Allison sits down with email marketing expert Abby Combs to unpack exactly how authors can create authentic connections, build visibility, and launch successful books using email. From simple campaign tips to turning subscribers into buyers, this episode is your roadmap to author email marketing without overwhelm.

What You’ll Learn:
Why email builds stronger author-reader relationships than social media ever can
How to structure your author emails to avoid the wall of words
What to send subscribers before your book launches, and how often

Resources Mentioned:
Abby Combs’ The E-Studios Marketing website: https://theestudios.com/
Connect with Abby Combs on Instagram:   / abbycombsceo  
Email Marketing platforms:
Flodesk: https://flodesk.com/
Klaviyo: https://www.klaviyo.com/
Design tool - CANVA: https://partner.canva.com/c/3658167/6...
Book Reco: Ever Mine by Laura Pavlov: https://a.co/d/i0YZZnZ

Timestamps:
04:12 – The dating analogy that reframes your email list
12:58 – Why newsletters aren’t what your audience wants
25:05 – The chips-and-salsa email strategy you’ll actually use
38:00 – Canva and email formatting that doesn’t suck
51:15 – The first step every author should take before writing a single email

If you enjoyed today’s tips, take a moment to rate and review The Author’s Edge. Your support helps us grow and reach more authors who need this kind of strategic marketing insight. Share the episode with a friend who’s ready to take their author platform seriously.

👇🔔 PLEASE LIKE, SUBSCRIBE, AND SHARE our (Allison Lane) channel
📧 Email us for any all business-related inquiries: [email protected]