What Are Customer Insights? Facts vs Insights Explained with Real Business Examples: Get Insights!

What Are Customer Insights? Facts vs Insights Explained with Real Business Examples. Understanding the difference between customer insights and facts and is one of the most important skills in business, marketing, and strategy. In this video, you’ll learn what customer insights really are, where they come from, and how to generate insights that actually drive business growth.

We break down:
The critical difference between facts, observations, and insights
Why facts alone don’t change behavior
How insights uncover customer motivations and unmet needs
Real-world business examples, including procurement, pricing, email marketing, and pet ownership

A simple 3-step insight generation framework: Discover → Synthesise → Action

If you work in marketing, strategy, sales, product, research, or leadership, this session will help you stop confusing data with insight and start creating competitive advantage through true customer understanding.

👉 This video is part of a broader insights and strategy learning series focused on practical business growth, not theory.

📱 Learn more about marketing techniques and tools to grow your business, get access to extra resources at our FREE Marketing Skool: https://stepstogrowth.com/skool

⏱️ Timestamps
00:01 – What are insights? Warm-up exercise
00:43 – Where do insights come from and why they matter in business
01:35 – Facts vs insights: the core difference
02:04 – Definition of a true customer insight
03:13 – The iceberg model: facts vs hidden insights
04:45 – Facts = data; insights = understanding why
05:53 – Facts, observations, and insights explained
06:07 – Pet feeding behavior: fact vs observation
07:46 – The real insight behind pet feeding habits
09:39 – Why insights unlock business opportunities
10:19 – Common mistakes: confusing facts with insights
10:36 – Example 1: Procurement job changes (fact or insight?)
11:19 – Example 2: Pricing, inflation, and win-win solutions
12:49 – Example 3: Email overload and customer communication
14:27 – Example 4: Total cost of ownership vs spot pricing


16:04 – How to separate facts and insights in practice
16:28 – The 3-step insight generation process
16:52 – Discover → Synthesise → Action explained
18:03 – What insights mean for strategy, products, and growth


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#strategy #valuecreation #marketing


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