Why Sales Is So Hard (And Why I Still Chose Software Sales)

Sales is not easy.

It’s metrics, pressure, missed opportunities, chasing deals that go nowhere, and dealing with people who aren’t always honest. In the wrong environment, with poor management or unhealthy culture, it can take a real toll, not just on your work but on your life.

In this video, I speak honestly about:

Why sales is mentally and emotionally demanding

Why everything in modern life is sales

How technology and AI can be both a threat and a force for good

Why software sales sits at the intersection of sales and technology

What the Account Executive role really involves

My personal journey from recruitment to tech sales and leadership

I didn’t fall into software sales by accident. I pivoted careers, cut my salary, moved countries, started from the bottom, and worked my way up — from booking meetings to Account Executive, leadership, and director-level roles.

Software sales is not a get-rich-quick scheme.
It is a real career.

Done properly, in the right environment, it offers:

Strong earning potential

Career progression without years of formal study

Exposure to good technology and reputable companies

A flexible lifestyle

Skills that compound over time

I’ve seen people earn six figures within two to three years, not through luck, but through discipline, confidence, communication, and the ability to work cross-functionally with marketing, operations, and leadership teams.

If you’re confident, curious, willing to work hard, and want a career with long-term stability and upside, software sales and the Account Executive role in particular is worth serious consideration.

I’m sharing this to grow my network and help others who want clarity on this career path.

If that’s you, feel free to connect.

Thanks for watching.