They Laughed at Our $1,000 Chair — Now We’re the Most Profitable in the Market

They told us no one would pay $1,000 for assisted living furniture… they said we were crazy, overpriced, and out of touch. Fast forward — we’ve built one of the most profitable assisted living businesses in the market. In this episode, we break down exactly how we turned “too expensive” into a premium, in-demand brand that families trust.

Watch as we uncover:

The mindset shift that changed everything

Why charging more helped us grow faster

How to attract high-value clients in a crowded market

The biggest lessons we learned from doubters

Whether you're in assisted living, real estate, or building a premium brand — this one's for you.

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