From the "basics" of launching your DaaS offer, to running an effective triage call - Audience Lab

On yesterday's "DaaS Sales Workshop" I covered everything from the "basics" of launching your DaaS offer, to running an effective triage call

Seller resources for closing data deals/clients Doc which is covered on almost every workshop: https://docs.google.com/document/d/1d...

For more about our platform/software: https://www.audiencelab.io and/or https://daasmode.audiencelab.io/

Ray’s(Co-owner) FB profile and messenger links -   / raymond.langdon.71   and to message directly - https://m.me/raymond.langdon.71

If you'd like any of the other docs and/or resources I covered here, shoot me a DM on facebook and I'll gladly send it over

Weekly AL workshop - December 09

Call Context

Weekly AudienceLab DaaS sales workshop led by Raymond Langdon to coach members on booking calls, triage call design, and the EAACO marketing framework. Trigger: majority of members not consistently booking calls; focus shifted to demand gen and pre-call process.

Current State

Many attendees not running consistent marketing or booking calls.
Dustin currently runs a one-call “20-minute fast demo” with ~15–17 minutes discovery and ~3 minutes demo, handles both demo and close. Uses a pre-call form to collect URL; does in-platform research.

Pain Points

Inconsistent pipeline creation among members; little to no ongoing outbound.
Messaging not tested/dialed; low engagement from content.
Skipping triage step leads to low show rates/close rates and unclear diagnosis.
Objections late in the process due to lack of early objection suss-out (e.g., finances, decision-maker not present).
For DAS pitches: prospects conflate “lack of leads” with core issue; underlying problems often sales process or pipeline quality.

Specific Requirements

Need a structured triage call to:
Qualify for fit and surface primary problem(s) via knowledge gap analysis.
Capture a soft financial yes and identify decision-makers before the sales call.
Build simple, trackable daily outreach metrics across channels (email, LinkedIn, communities).
For DaaS identity resolution: pre-qualify by site traffic volume and AOV to ensure ROI.

Tech Stack

AudienceLab platform; SuperPixel/identity resolution discussed conceptually.
Email autoresponder and domain warm-up referenced.
LinkedIn and cold email tools implied, not named.
School community platform for content and DMs.

Objections

“We have enough in the pipeline” — reframed to pipeline quality and conversion, emphasize warmer retargeting of known visitors vs. cold lists. Not fully resolved live, provided handling approach.
Financial constraints/partner approval — advised to surface on triage (“soft yes”) and get all decision-makers on the sales call. Addressed as process fix.

Other Solutions Under Evaluation

Generic: agencies, AI voice outreach, paid lead gen, business coaching/guru tactics (from an example avatar exercise). No specific vendors named.

Timeline

Workshop cadence weekly. Individual buyer timelines not established.
Example objectives suggested: 30–60 days to book consistently and close 5–10 deals (illustrative).

Decision Maker

Not identified for attendees. Guidance: ensure spouse/partner or co-founder present on sales call.

Procurement Process

Recommended two-call process with triage, alignment intro, and a 30-minute demo/sales call. Use soft-yes to pre-clear finances and decision-making, plus alignment thread to improve show rates.