IMS Future You🎙️EP9: Brand Marketing ft. Mitali Parekh-Acharya - SPJIMR Alumna

In this video, we explore what it really takes to break into brand marketing with insights from industry leaders. As part of the Future You series, this episode features Mitali Parekh-Acharya, Innovation Director at L’Oréal for SAPMENA markets, in conversation on careers, skills, and real-world brand building. She shares her journey across FMCG giants, the realities behind glamorous brand roles, and what recruiters truly look for. Aspirants will gain clarity on marketing careers, innovation, and long-term growth. Watch till the end to understand how to prepare, stand out, and build a successful future in brand marketing with confidence and purpose.
Timechapters:
0:00 – Intro
0:49 – Career Journey: Engineering to MBA
3:11 – Why Sales is Vital for Marketing
5:04 – Understanding the Retail Ground Reality
6:14 – Operational vs. Communication Marketing
8:45 – Role of an Innovation Director
10:41 – Sales & Marketing Stereotypes
11:44 – Gender Roles in Beauty Branding
13:31 – Top 3 Skills for Brand Managers
16:24 – Learning Sources: Podcasts & Gen Z
18:19 – Working with Content Creators
20:54 – Success Story: Pampers Baby World App
23:19 – Purpose-Driven Branding
24:45 – The Impact of AI on Marketing
26:30 – Advice for Fresh MBA Students
28:31 – Winning L’Oreal Brandstorm
29:42 – Interview Prep: The C.A.R. Framework
30:45 – Common Marketing Interview Questions
31:46 – Conclusion
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IMS Future You🎙️EP9: Brand Marketing ft. Mitali Parekh-Acharya - SPJIMR Alumna