How to Post Videos on X (Twitter) - Step-By-Step Guide

Stop wasting time posting videos on X that no one watches, here’s why your content is invisible and how to fix it in minutes.

Hey there, I’m Brad Smith, owner of Automation Links. I’ve been helping brands grow for over 10 years, working with 25+ companies to create content that actually drives engagement.

In this video, I’m showing you exactly how to post videos on X (Twitter) the right way, so you don’t waste time uploading boring content that gets zero traction.

You’ll see good and bad examples, learn the best video formats, and discover how to optimize for maximum reach and engagement.

What You’ll Learn in This Video
1. How to create attention-grabbing videos for X (Twitter)
2. The best video lengths and formats for maximum engagement
3. Why captions and graphics are critical for retention
4. How to reformat vertical videos so they look professional on X
5. The simple CapCut settings to optimize video quality
6. Tips for creating an eye-catching thumbnail (even without X thumbnail uploads)
7. Posting strategies to spark curiosity and drive profile visits

Why This Strategy Works for Any Business
This approach isn’t just for creators, it works for any industry. Whether you’re a coach, a small business owner, or a personal brand, short, well-formatted videos get more views and clicks on X because they:
Capture attention fast in the scroll-heavy feed
Increase watch time and engagement through captions and clear formatting
Make your content look native to X (not just a TikTok or Instagram repost)
Drive more profile visits, followers, and leads

By focusing on quality + simplicity, you can automate your content flow, improve SEO, and generate more conversions.

Timestamps:
0:00 – Why most videos fail on X
0:35 – Good vs. bad video examples
1:20 – The best video length for X (Twitter)
2:10 – How to format videos in CapCut for X
3:15 – Why captions & graphics keep viewers engaged
4:05 – Posting tips to boost engagement
5:00 – Creating thumbnails for X videos (workaround)
6:00 – Final tips + free resource

Step-by-Step Breakdown
Step 1: Choose the Right Video Format
Keep your videos short, 10 to 30 seconds max, to match how people scroll on X. Avoid uploading long, vertical TikTok or Instagram videos. Instead, reformat them to square (1:1) or horizontal (16:9) for a native look.

Step 2: Use Captions & Graphics to Hold Attention
Most people watch without sound, so captions are a must. Use tools like CapCut to quickly generate captions and add simple graphics that spark curiosity and keep viewers engaged.

Step 3: Optimize for Quality & Thumbnails
Export your video in 1080p for the best quality. Since X doesn’t let you choose a thumbnail, create a split-second custom intro frame with big, bold text to grab attention when someone visits your profile.

Now you know how to create and post videos on X that actually get results. Short, optimized, and engaging videos will help you stand out from the noise and grow your audience faster.

What are you waiting for? Upload your next video, tag me, and I’ll give you instant feedback!

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