The Roofology Method That Actually Delivers Results

The Field Report in this episode, Tim Miller sits down with Mike Eyeman, owner of Nimble Restoration Services and executive board member of the Roofing Contractors Association of Texas (RCAT).

Mike has transitioned from a small-scale operation to a high-level commercial player. We chat about the exact moment a "janky" business model breaks and what it takes to retrofit your foundation for real scale.

The Brief: Structural Integrity is a podcast for construction and professional service owners in the $5M–$50M range. We move past marketing fluff to focus on the operational systems and video-first strategies required to build a durable business.

00:00 *The Foundation:* Structural Integrity vs. Marketing Fluff
00:45 *Commercial Roofing Strategy:* Moving from Residential to Commercial
02:15 *Nimble Restoration Services:* Mike Eyeman on Building a Scalable Firm
04:30 *Consumer Protection:* Why Industry Regulation is a Growth Strategy
07:10 *The "Janky" Business Filter:* Identifying Structural Weakness in your Ops
10:45 *RCAT Board Perspectives:* Raising the Bar for Texas Contractors
14:20 *Lead Generation Rackets:* Why "Ketchup Marketing" Fails Construction Firms
18:15 *Organic Systems:* Building Authority Before Buying Ads
21:30 *Force Multipliers:* Using Video-First Strategy to Scale Profitably
22:45 *The Work Order:* Closing Advice for the $5M+ Owner

Key Discussion Points:

Operational Integrity: Why most construction marketing is built on sand and how to build an organic system that lasts.

The Commercial Shift: The systems required to move from residential "storm chasing" to stable, high-margin commercial contracts.

Consumer Advocacy: Using industry regulations and transparency as a competitive advantage.

Force Multipliers: Why you must fix your authority and organic presence before wasting a dollar on "Whataburger ketchup" marketing ads.

Hosted by Tim Miller Strategic Partner at Visual Edge Advertising.

Build Your Blueprint: 🌐 visualedge.biz 📘 The Anti-Marketing Playbook: antimarketingplaybook.com