On The Outside - How Beautiful [Official Visualizer]

Official Visualizer for On The Outside "How Beautiful" - available now:
https://sl.onerpm.com/howbeautiful

Creative Direction by: Andrew Bloom, Devin Hayes
Directed by: Jon Klaasen, Devin Hayes
Edited & Produced by: Devin Hayes
Filmed by: A tripod :)
Location Manager: Devin Hayes
Executive Producers: Mike Shimshack, Kyle Kelso, Aimee Nadeau

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Instagram:   / ontheoutside  
TikTok:   / ontheoutside  
Twitter:   / otoofficial​  
Facebook:   / otoofficial1​  

Merch: https://www.ontheoutside.online/shop​

Join the culture! #Outsiders​

On The Outside (OTO), comprised of Andrew Bloom, Dawson Huckabee, Devin Hayes, Jon Klaasen and Sam Jenkins, is a Los Angeles-based band that seamlessly blends their love of pop with organic influences. Formed in 2019, OTO has been best described by the press as “if One Direction had a love child with Dan + Shay”. Their unique vocal blend and timeless songwriting have helped amass an army of dedicated fans affectionately known as “Outsiders”. The community of Outsiders continues to grow feverishly with thousands of fan pages on Instagram, sold out shows, over 25 million collective followers across socials and more than 3 Billion views of their content.

On The Outside’s latest single is entitled “How Beautiful” and it is inspired by today’s comparison culture. With the beauty bar set impossibly high on social media and in contemporary advertising, the unfortunate outcome is often anxiety, depression, poor self-esteem and even suicide. “How Beautiful” lyrically attempts to refocus the lens of what beauty is and how it can be found in everyone. In the verses, the lyric asks the listener to stop apologizing for not living up to these unattainable standards and “take some time to learn what’s inside”. The song builds with the pre-chorus plea of “I wish you could see what I see” suggesting perhaps that oftentimes the glare of our own mirrors hides what makes us shine. Finally, the chorus is almost mantra-like in its simplicity posing the simple, yet often difficult question...”do you even know just how beautiful you are?”.

The sincere hope behind “How Beautiful” is to help reshape how we see ourselves and encourages everyone to find what makes them uniquely beautiful. If you look a little deeper, it exists in all of us.


#OnTheOutside​ #HowBeautiful #OfficialMusicVideo​ #Boyband #OTO #HowBeautifulChallenge