MOMENT of WHITE by Alena Konnova Fashion Show 2026 — “Ode to the Shirt”

“Ode to the Shirt” — a collection born from emotion.
Every look is a moment felt, lived, and transformed into form.
In this story, the white shirt becomes more than a classic piece —
it becomes a symbol of purity, honesty, and inner light.
Through the softness of fabrics, the contrast of black and white,
and the quiet movement of silhouettes,
the collection reveals the intimate portrait of a woman —
strong and gentle, fragile and confident,
always balanced in her own truth.
For MOMENT of WHITE and designer Alena Konnova,
white is not merely a color —
it is a state of soul.
A space where emotions take shape,
where simplicity becomes beauty,
and where love breathes in every detail.
This show is an invitation to feel.
To see the story behind the fabric.
To step into a world where fashion becomes a moment of clarity and presence.
Welcome to “Ode to the Shirt.”

Presented at Yerevan Fashion Week October 25, 2025 | Meredian Expo Centre

DESIGNER ALENA KONNOVA
MUSIC LEON SUKHODOlSKII (Ni!)⠀
FILM DIRECTION AND POST PRODUCTION YFW

THANK YOU MARETA GEVORKYAN