Marketing the Unthinkable: Elise Hamilton's Brain Surgery Experience | Sorry For Marketing #06

It's the Sorry For Marketing podcast hosted by Al Ludwig aka  @ludwigthemarketer coming to you from The Garage Studio in Baton Rouge. 🎤

Special thanks to @GetGordon for making this possible!

In this episode, I sit down with Elise Hamilton, the Director of Marketing at The NeuroMedical Center.

Elise shares her journey from traditional marketing roles to scrubbing into brain surgeries for content! We discuss the challenges and unique experiences of filming educational content for deep brain stimulator procedures amidst high-stakes medical environments.

We talk about the importance of video and social media marketing, humanizing physicians, and making healthcare marketing more relatable and impactful.

Elise's fascinating stories and insights provide a fresh perspective on the unexpected paths a marketing career can take.

📌 Chapters:
00:00 Introduction and Unexpected Marketing Adventures
00:30 What Bit of Marketing Is Elise Hamilton Sorry For?
01:15 Challenges of Filming Brain Surgery
02:35 Learning from Mistakes and Improving Marketing Strategies
04:42 The Impact of Deep Brain Stimulation
09:20 Background and Journey into Marketing
13:16 Career Beginnings and COVID Impact
13:43 Transition to Healthcare Marketing
14:56 Challenges in Healthcare Marketing
16:48 Social Media and Humanizing Doctors
20:02 Social media strategies for healthcare
24:29 Future Goals and Advice
27:04 Advice to My Younger Self

🔔 Don’t forget to like, subscribe, and comment with your favorite moment!

📢 Want more behind-the-scenes marketing stories?
Stay tuned for more episodes where we reveal the strategy, creativity, and madness in the world of marketing! Whether it’s turning random ideas into viral campaigns or navigating office dynamics, we’re here to pull back the curtain on what really happens in the world of marketing.

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▶️    / @ludwigthemarketer  

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