Difference between Distributor, Wholesaler and Retailer | Role of Distributor

Why do some retailers purchase the stock from Distributor and others from a Wholesaler? What is the relevance of Wholesaler is distribution channel? What are the roles and responsibilities undertaken by a distributor? Why should a retailer buy the products from a distributor instead of a wholesaler? In todays video we will discuss the answers to all these questions.

Key Learnings from this video-
1. Difference between Direct Coverage and Indirect Coverage
2. Relevance of Wholesaler
3. Roles & responsibilities of a Distributor
4. Wholesaler margin
5. Advantages of purchasing stock from a distributor instead of a wholesaler

▬Contents of this video▬
00:00 Introduction
00:55 Direct Coverage vs Indirect Coverage
03:52 Distributor Roles & Responsibilities
08:24 Wholesaler
10:31 Retailer
11:49 Distributor vs Wholesaler
15:15 Next video

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