Why Americans Are Suddenly All In On Thrift Clothes

At ThredUp's 600,000-square-foot warehouse in Suwanee, Georgia, roughly 40,000 pieces of used clothing are processed each day. The resale company's logistics network, four facilities across the U.S., now rivals that of some fast-fashion giants. The global secondhand apparel market is expected to reach $367 billion by 2029, growing almost three times faster than the overall global apparel market. For years, Gen Z shoppers have been driving the rise of secondhand fashion. Now, rising prices and new tariffs announced by the White House earlier this year are pushing even more Americans to follow their lead. CNBC got a behind-the-scenes look at ThredUp’s operations to learn more about how new AI tools and tariffs are boosting America’s secondhand market.

00:00 Introduction
1:44 ThredUp's resale machine
3:24 When tariffs hit fashion
5:33 AI and the future of shopping

Produced, shot and edited by: Lisa Setyon
Edited by: Andrea Miller
Narration: Ryan Baker
Animation: Emily Park
Additional Camera: Jeffrey Moustache
Senior Director of Video: Jeniece Pettitt

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AI, Tariffs And The Unexpected Rise Of Secondhand Fashion